EQUIPMENT PARTNERSHIPS · BONN, GERMANY

A LONG ROAD.
THE RIGHT PARTNERS.

Building towards long-distance triathlon. Building a story around the equipment that gets us there. We’re looking for brands to join the journey.

Discuss a partnership
A cyclist riding a winding road through the hills
THE ROAD AHEAD / PROJECT 226
THE GOAL: LONG-DISTANCE TRIATHLON IN 2028Explore the project

01 / THE PROJECT

ONE PERSON. A SHARED JOURNEY.

3.8 KMSWIM
180 KMBIKE
42.2 KMRUN

I’m Christian Kelbler, the founder of Project 226 in Bonn. I’m working towards a personal goal: completing a long-distance triathlon in 2028. The preparation, the learning and the equipment choices are all part of the story.

Alongside my digital studio, I’m building a triathlon and content project for a German and European audience. Its content and community are starting from the beginning. This is an opportunity to help shape that journey.

I’m looking for equipment partners who want their products used, explained and discussed through real experience. A complete bike, a component or a useful training tool can each make a meaningful contribution.

The studio

02 / THE COLLABORATION

YOUR EQUIPMENT. A STORY IN USE.

A clear content plan, adapted to the product and agreed before we begin.

01

Product stories

Introductions, setup stories and practical explanations through photos and video. The format follows the product and the questions a rider would ask.

02

Use over time

Show how equipment fits into training and preparation, with follow-up observations after it has actually been used.

03

A local perspective

German-language content and direct user feedback from Germany. An opportunity to learn how to present the product to this audience.

03 / WHAT WE’RE LOOKING FOR

BUILD THE SETUP. TOGETHER.

We’re seeking equipment support: a suitable product, a loan or a coordinated setup. Fit, compatibility and the scope of the collaboration come first.

  • Road & triathlon bikes
  • Frames & components
  • Wheels & tires
  • Computers & sensors
  • Clothing & protection
  • Swim, run & training equipment

04 / HOW WE START

A CLEAR FIRST STEP.

01

Find the fit.

Discuss your product, the project and what a useful collaboration could look like.

02

Agree the plan.

Set the equipment, content formats, schedule and usage rights in writing.

03

Use and document.

Integrate the equipment into the journey and create the agreed content.

04

Review together.

Share the published work, observations and available results. Decide what comes next.

05 / LET’S TALK

WHAT COULD WE BUILD TOGETHER?

Tell us about your brand, the equipment you have in mind and your goals in Germany or Europe. We’ll develop a concrete starting proposal together.

Discuss a partnershipchristian@project226.de